4MySchool.com
Identity developed for a non-profit educational website.
Prior to our involvement, the logo used for this non-profit's promotional material was more text-based with a few clip art arrows and abstract geometric shapes to round it out. This had concerned the client who worried that it would not be as visible when they bring it to the web.

In collaboration with DCANet, we developed the 4MySchool "Juggling Bookman" identity from initial sketches of a star and the non-profit's founding ideals that incorporate the elements of fun, education and a tireless dedication to the betterment of schools nationwide.
Image