The Annual
Hilton Head Workshop

Identity for a series of workshops in Hilton Head, South Carolina held by the Georgia Tech Institute of Bioengineering and Bioscience.

Although this identity was created for a science symposium located in prestigious Hilton Head, we wanted to stray away from the cliched themes of seashore clip art, anchors and marine sea life. So we focused on crisp and well spaced lettering with subtle nautical undertones.

As an aside, we don't understand how it happens, but in our research we found that crab, seahorse and starfish clip art tend to show up in a lot of beach conference marketing materials. Coincidence? Maybe.