Betrayal Books
Identity for I. Lovett, the Atlanta based author/publisher of erotic mystery fiction.
When you view this identity, what do you see?

Two capital B's back to back? A butterfly? A sensual embrace of lovers? A woman's corset, maybe? Or, do you see something more erotic?

That is the intentional visual "foreplay" of the identity designed for the Atlanta based erotic mystery fiction author/publisher, I. Lovett. Her books, which can get a bit steamy, are just as well developed and complex. Almost like a Rorschach test, where what you see and feel are constantly changing with your individual perception.
Image
Image
Identity in publisher approved colors.
ImageTopper
Identity with associated wordmark.
ImageTopper
The wordmark was also adapted to include the publisher's online presence.
Image
Keeping with the Rorschach theme, secondary identities were created with carefully selected mirrored images that not only entice any prospective reader but help give a preview of the publishers provocative works.