Cytex One
Proposed identity and showroom video for a multi-service technology company based in New York City.
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The Big Red One
In creating this identity we were asked by Kwaku Amuti, Cytex One's creative director, to devise something that not only looked great alone but would translate well on a large screen display. Of the concepts that were created, our translucent C and vivid "1" combo was an instant hit.
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Look Ma...I'm On TV!
In combination with the identity, we were also tasked with creating a showroom video that featured short form animation and original music. Our creative director elaborates, "This was one of the fun projects we get to do since it involves a bit of 3D work (which is a studio favorite) and also a small soundtrack (which I composed as well) that evokes the feeling of a friendly technology company of the early 21st century."