In creating this identity we were asked by Kwaku Amuti, Cytex One's creative director, to devise something that not only looked great alone but would translate well on a large screen display. Of the concepts that were created, our translucent C and vivid "1" combo was an instant hit.

In combination with the identity, we were also tasked with creating a showroom video that featured short form animation and original music. Our creative director elaborates, "This was one of the fun projects we get to do since it involves a bit of 3D work (which is a studio favorite) and also a small soundtrack (which I composed as well) that evokes the feeling of a friendly technology company of the early 21st century."