D-Tel

Proposed identity for the telecommunications branch of Consult Dynamics/ DCAnet.

Along with providing internet service to a fair amount of businesses within the Delaware Valley and surrounding area, Consult Dynamics/ DCANet also had created a telecom division to handle new Voice Over Internet Protocol (VOIP) customers and research emerging telecom technologies. This new focus called for an identity and since we had created the new DCANet logo, we were naturally the first choice for this undertaking.

The challenge was to incorporate elements from the parent company's identity into this new venture. Our solution was the "dynamic ribbon" that not only echos the swooshes of the DCANet logo but forms a "D" and utilizes a blue-violet color palette to symbolize this new direction for the organization.