The EDH Group
Identity for a parent company that manages several domestic and international business interests.
In creating this identity, we found that there was a challenge to brand a parent company with multiple business interests while also keeping its identity fresh, authentic and unique.
Luckily, this challenge was solved during a discussion with the founders of the EDH Group about the company's origins in agricultural distribution. From that initial conversation, the ideas began to flow and this identity's form took its inspiration from newly budding leaves of herb and vegetable crops that were once grown by the company's founders.
Luckily, this challenge was solved during a discussion with the founders of the EDH Group about the company's origins in agricultural distribution. From that initial conversation, the ideas began to flow and this identity's form took its inspiration from newly budding leaves of herb and vegetable crops that were once grown by the company's founders.
