The Georgia Dome
2009-2010 Year-In-Review
Booklet
2009-2010 Year-In-Review
Booklet
Recap booklet that chronicles the Georgia Dome Executive Services Special Events and Premium Services Initiatives during the 2009-2010 season.
In collaboration with Georgia Dome Executive Services Manager Jennifer LeMaster and Executive Services Coordinator Tammy Wall, we had designed the events review booklet to be more of a showcase of the various events within the Georgia Dome's Executive Members Department.
This began with acquiring all of the "must-have" materials, both paper and digital, needed for the final booklet. After the initial phase of design reviews, we solidified the "blueprint" this booklet was to follow. An extra added feature was that we created each section to be able to be read as a cohesive booklet but also stand alone if the casual reader were to skim through a section.
This began with acquiring all of the "must-have" materials, both paper and digital, needed for the final booklet. After the initial phase of design reviews, we solidified the "blueprint" this booklet was to follow. An extra added feature was that we created each section to be able to be read as a cohesive booklet but also stand alone if the casual reader were to skim through a section.
Prior to the introduction of this Year-In-Review, the design for the booklet was very text heavy. The client, as well as our team, thought this was not the best way forward and opted for a layout that closely resembles a specialty magazine more than a text document.
The use of a modern sans serif font set over semi- transparent color overlay boxes and full page editorial imagery played heavily in differentiating this booklet from its text reliant predecessors.
The inclusion of "The Vision" statement informs the booklet's audience of the event's goals/milestones as well as what information is presented on the following pages.
Various section leader pages incorporated approved team photography as well as 3-dimensional renderings.
