The Georgia Dome
Mobile App Ad
Mobile App Ad
Advertisement for suite of premium services provided by the Georgia Dome Executive Services Department via mobile device applications.
In collaboration with Georgia Dome Executive Services Manager Jennifer LeMaster and Executive Services Public Relations Specialist Jason Kirksey, we had designed this insert to display the new mobile app for the Georgia Dome's mobile concierge.
We were tasked to complete this project in coordination with the front cover of the 2011-2012 Atlanta Falcons season ticket booklet for VIP members of the Georgia Dome. It was actually interesting to try our hand at creating a print advertisement for a mobile app that not only instructed you as to how to get the app but also included a QR code that could activate the app on your mobile device instantly.
We were tasked to complete this project in coordination with the front cover of the 2011-2012 Atlanta Falcons season ticket booklet for VIP members of the Georgia Dome. It was actually interesting to try our hand at creating a print advertisement for a mobile app that not only instructed you as to how to get the app but also included a QR code that could activate the app on your mobile device instantly.
The incorporation of the 3-step "easy" directions helped encourage those Georgia Dome VIP's to download the app to find out about the suite of premium services available from their phones.
Adding the app's QR code directly to the advertisement also helped to get the service literally into VIP hands without the hassle of searching for it.
