Gametime Philly
Madden League

Logo and website marketing teaser pages for the Gametime Philadelphia Madden League, a tournament based video gaming football league based around the popular EA Sports video game.

In order to understand gamers, especially sports gamers, you have to pretty much become one. After an initial conversation with GPML contact Aaron Cain and a few hours (or more) of playing "Madden", we completely understood why the game has such a loyal following and came up with an identity that incorporates the essence of football championships and the essential symbols of the gaming life...the action buttons!