Jake's Hamburgers
Proposed identity for Jake's Hamburgers of Newark, Delaware.
A few things were learned from the creation of this identity that was submitted for the logo contest for Jake's Hamburgers (currently known as Wayback Burgers). First, we found that most, if not all, fast food restaurants have logos based on the colors red, yellow, blue or white. Bizarre right? We know but look for yourself and you'll be thoroughly surprised at what you find.
Second, winning a prize of a $5 gift certificate may not seem like the award we anticipated but it was the exploration of new design methods used to create this logo that really made the difference.