KissPitch
Identity for a Virginia based startup focused on utilizing web based multimedia for B2B marketing campaigns.
KissPitch (short for Keep It Simple Sales Pitch) is the brain child of Virginia based entrepreneur Jasper Ofosu. It is a web based service that allows small business owners, startups and entrepreneurs to upload their promotional content and helps these organizations find new distribution channels to increase traffic to their websites.

While brainstorming the identity with Mr. Ofosu, the theme of benefits and savings for the users continued to come up. So it was only natural that the "S" and "C" of the wordmark would be the perfect vehicle for the visual wordplay of saving prospective users "dollars and cents".
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The horizontal identity in black and white and the vertical wordmark in the dollar green and penny copper color palette.