MetroHOP
Identity for the Metropolitan House of Praise, a Paducah, Kentucky based religious organization
The connection to the Metropolitan House of Praise project comes from our former collaboration with the marketing and PR director of New Life Missionary Baptist Church. At the time, she was assisting another religious organization in the suburbs of Paducah, Kentucky and called on us to provide a logo that would embody the mission of METROHOP.
We took our inspiration for the logo from the church's selected color palette and the memory of stained glass windows of churches we had visited in our childhood. This was coupled with a customized uppercase "M" to solidify the identity.
The later addition of the stylized cross was at the bequest of the pastor and his advisors.
We took our inspiration for the logo from the church's selected color palette and the memory of stained glass windows of churches we had visited in our childhood. This was coupled with a customized uppercase "M" to solidify the identity.
The later addition of the stylized cross was at the bequest of the pastor and his advisors.
Although the identity could function well on its own, the client specified that they would require two alternative identities to help with the branding and marketing efforts of the church.
Alternative identity with metallic gold enhancement effect.
Full name and abbreviation alternative identity with gold metallic enhancement effect.
