O!L
Identity for an editorial feature about fuel exploration and its economic impact.
Originally this was an identity for a book cover concept that we had been kicking around...that is until I stepped out for the afternoon and had to fill up my gas tank to make it to the other side of town.
After that, I figured that the exclamation point replacing the lowercase "i" would speak volumes about the current public sentiment most have about the oil industry, those who speculate for it, those who profit from it and those who ultimately control it.
After that, I figured that the exclamation point replacing the lowercase "i" would speak volumes about the current public sentiment most have about the oil industry, those who speculate for it, those who profit from it and those who ultimately control it.
