One13 Design
Design of a wordmark logo for a New York City design consultancy.
In collaboration with the powerhouse New York City area design studio run by creative director Kwaku Amuti, we came up with this distinctive wordmark that according to the initial creative brief would keep the logo simple but memorably distinctive enough to stand out in the minds of prospective clients.
After a few rounds of sketches, brainstorming sessions and mockups, the client found the simplicity of this mark spoke volumes about the studio's design ethic of "less is more".
After a few rounds of sketches, brainstorming sessions and mockups, the client found the simplicity of this mark spoke volumes about the studio's design ethic of "less is more".
Some of the initial brainstorming sketches of the One13 Design logo.
