Orpheus Cinemas

Identity for a movie theater chain that focuses on cult and independent features.

Inspired by movie reel holders, the "O" was an identity that I had thought about after going to a movie theatre and wondering if we could come up with a logo for an independent theatre chain. Originally, this identity had more of an eclectic feel until I realized that although this is for an "art house" theatre chain it does not necessarily have to reflect it in its logo and collateral material.