Riverfront Blues Festival
Proposed identity for the Riverfront Blues festival held in Wilmington, Delaware.
With its basis on the famous 'Lucille' and other iconographic symbols of the Blues genre, this identity was presented to the Cultural Affairs Department of the City of Wilmington, Delaware for their annual blues festival.

Unfortunately, it was declined due to budgetary reasons but it was an incredibly worthwhile exercise to create an identity and collateral that symbolized a genre of music that has stood the test of time.
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Staff Access and All Access badge mockups.
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Taking cues from the visual history of original blues albums and show flyers, a custom typeface style was created to help bring a certain authenticity to the collateral material.
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Animated identity devised for web marketing application.
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Billboard and web banner concept art with copy inspired by many now famous Blues standards.