Slate International
Proposed identity for distributor and installer of slate roofs and roofing material.
Originally, this project began with the design of a website for a regional roofing materials retailer during our collaboration with DCANet of Wilmington, Delaware. It quickly became a larger branding effort due to the fact that the design of the website began to outpace the simple text based wordmark that was being used.
Our vision for the identity was to combine both a wordmark set in a custom san-serif typeface and a logo that references the sheets of slate used daily by the company while also creating something easily recognizable for new customers.
Our vision for the identity was to combine both a wordmark set in a custom san-serif typeface and a logo that references the sheets of slate used daily by the company while also creating something easily recognizable for new customers.
