Suntrust Racing
Development of the SunTrust Racing Hero Card, the promotional information pamphlet used for various race day events.
In collaboration with Tammy Wall of a | i | m Marketing Solutions, we created the "hero" information cards for the SunTrust Racing Team as they competed in the 50th Annual Rolex 24 as well as various other racing events throughout the year.
The design of the "hero" card draws inspiration from elements found in the racing world such as track inspired striping and the coincidental SunTrust Bank color scheme that is associated with the heat of "the fast life". Social media links and a QR code were also employed to keep the audience up to date with the SunTrust Racing team before, during and after the race.
The design of the "hero" card draws inspiration from elements found in the racing world such as track inspired striping and the coincidental SunTrust Bank color scheme that is associated with the heat of "the fast life". Social media links and a QR code were also employed to keep the audience up to date with the SunTrust Racing team before, during and after the race.
To maximize usage and minimize costs associated with revisions, the layout of this flyer facilitated the quick swapping out of logos and design elements as well as the ability to add and remove racers based upon the race day line-up.
Driver bio information provided a brief history of the driver's accomplishments as well as a client approved promotional photo.
Employing a detailed technical specification section helped peak the interest for those who want to know more about what's under the hood.
