The Big Peach
Promotional identity for the Atlanta metropolitan area in collaboration with AKOFAType and Tsito Yevu Press.
We love Atlanta.
That is the simplest way to express how we feel about the great town where we moved our operations and started a few new businesses. But, it seems like Atlanta has a bit of an identity problem.
Let's be honest. What's the first thing you think of when you hear Atlanta? Hot-lanta, The Dirty South, Reality Shows with Attitude, Gone With The Wind, Confederate Flags and Sweet Tea? This is not helped by the local government sponsored ad campaigns either...Atlanta - Every Day is Opening Day? For real?
That's why we decided to throw our hat in the ring with a clean and modern version of a Georgia Peach inscribed with a script version of the letters "atl" from the font making maniacs over at AKOFAType. We think it represents the Atlanta we know and love a little better than the ever kitschy "I Heart ATL" t-shirt.
That is the simplest way to express how we feel about the great town where we moved our operations and started a few new businesses. But, it seems like Atlanta has a bit of an identity problem.
Let's be honest. What's the first thing you think of when you hear Atlanta? Hot-lanta, The Dirty South, Reality Shows with Attitude, Gone With The Wind, Confederate Flags and Sweet Tea? This is not helped by the local government sponsored ad campaigns either...Atlanta - Every Day is Opening Day? For real?
That's why we decided to throw our hat in the ring with a clean and modern version of a Georgia Peach inscribed with a script version of the letters "atl" from the font making maniacs over at AKOFAType. We think it represents the Atlanta we know and love a little better than the ever kitschy "I Heart ATL" t-shirt.
The Big Peach art print.
The Big Peach sticker (Hand and watchband not included).
