University of Delaware
Black Alumni Organization

Proposed identity for the primarily African American alumni organization of The University of Delaware.

Originally, the BAO logo was a digitized photograph of a strip of kente cloth set with a wordmark in a more "tribal" font. While this worked for many years, we saw there were issues when it would be applied to various other collateral material such as shirts, coffee mugs, stickers and the like.

This is where we began to create an identity that was more vector based and utilized a cleaner, more culturally sensitive, typeface to represent this organization filled with such incredibly talented minds.