A diagnosis of "The Big C" or cancer is terrifying to most and the thought of radiation therapy, of any kind, is fairly frightening to those faced with this option. This is why we opted to create a site that would be more inviting with warmer palettes and clearly defined information areas that would lend more confidence to the prospective audience about Radiation Oncology.

Our unconventional approach to creating the web presence would also help the department further its academic endeavors as well as its brand expansion.